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Protect your brand and intellectual property in trade and investment in Europe
Aurilex • 12 June 2022
Protect your brand and intellectual property in trade and investment in Europe
Recently, Ms. Christine(Yaotian) Chai , the head of Aurilex Law Firm, was invited by Shenzhen Qianhai Belt and Road Legal Service Association to hold a lecture in the form of online live conference, entitled "Brand and intellectual property protection in foreign trade and investment to Europe".
In recent years, especially under the epidemic environment, cross-border e-commerce has developed rapidly, opening another channel for a large number of enterprises to expand their turnover. EU trademark and design registration and protection has become an important legal topic in cross-border e-commerce. How to protect the achievements of enterprise intellectual property rights and avoid bad-faith registration is an issue that e-commerce enterprises should focus on.
In addition, the lecture also focused on the technology transfer in the investment and acquisition projects in Europe.
近年来，特别是疫情环境下，跨境电商发展迅猛，为国内大量企业扩展营业额打开了另一条渠道。欧盟商标、外观设计注册和保护成为了跨境电商中重要的法律话题。如何保护企业知识产权成果，避免恶意抢注，是电商企业应当着重注意的问题。
另外，讲座还围绕着对欧投资收购项目中的技术转移问题，进行了深入浅出的讲解。
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